Meet The Board of Directors

Our board of directors is a critical part of FABYS success. Below we’ve listed the people behind our company, our mission and our vision.

Martino Cartier
Martino Cartier
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Celebrity Stylist, Martino Cartier, is a successful salon owner with a staff of over 50. His award winning salon reached the height of popularity after being featured on Bravo TV, where they gathered millions of fans. Since this exposure, Martino and his salon have been featured in Modern Salon Magazine, Vogue, Launchpad, Behind the Chair, Salon Today, and The Golden Globes. Before creating his own brand, Martino By Martino Cartier, he was the International Artistic Director for Keratin Complex for 6 years and the Global Artistic Director for Hotheads for 2 years.

Martino believes that a combination of charity and education makes this all happen. It originally started just trying to help out a family with a terminally ill child looking to raise $5,000. In just one day, they surpassed their goal raising over $20,000 for that family in need. Then came Kiki.

Kiki was first introduced to us by New Jersey Freeholder, Vincent Nestore. You see, Kiki at age eleven had been turned away by a number of non-profits for a wig. When we got that call, we immediately brought Kiki into the salon and made a video designed to introduce her to the world while creating awareness to childhood cancer as well as granting her wish. Martino spent the last seven months of Kiki’s life walking by her side. He brought her to Times Square, took her to the American Girl Doll Factory, and just seven days before she passed away, Friends Are By Your Side granted her wish of meeting Justin Bieber.

Her energy, her smile, and her love radiated through the hearts of thousands of people all over the world in just a few short months. Kiki will never be forgotten. That is a promise Martino made to her and what would be the beginning of Friends Are By Your Side.


Tracey Gaffney
Tracey Gaffney

Tracey Gaffney became involved with Wigs and Wishes and Friends Are By Your Side (FABYS) as a volunteer assisting with the technical aspects of the very first Wigs and Wishes Gala.  She has spent her career in Business Information Technology and Communications, however has always remained diligent in participating and dedicating herself to her community and charitable causes.  Many years ago, after a tragic personal event of a co-worker, Tracey helped to organize and plan a yearly Childs Safety Fair that was held for 5 straight years at Campbell’s field in Camden.  While working in technology, she helped to create a revenue sharing program to allow businesses to donate percentages of their telecommunications spend to local charities.  Due to this success and her donated time to assist the United Way’s local merger on their technology committee, she became a United Way of Camden County board of director’s member.

As a volunteer helping to plan the Wigs and Wishes Gala these past 4 years, she has been incredibly moved by the amount of families that have been impacted by cancer and have found some happiness as a result of Friends Are By Your Side.  As a member of the executive team of FABYS, she is committed to expanding the reach of our organization to positively impact more lives.


Jason Liverman
Jason Liverman

Jason first became aware of Martino and Friends Are By Your Side through his background in education, specifically while he worked as an educator and the Senior Project Advisor at the Rizzieri Aveda School. Martino was brought into the school for his demonstration right before the first Wigs & Wishes event, and after hearing about the amazing cause and hearing Martino’s story, Jason knew he wanted to be involved in some way. Jason had been running the annual fundraising events at the school for Aveda’s Earth Month clean water drive, raising thousands of dollars to help bring clean, drinkable water to third world countries, and he felt he could add his talents to Friends Are By Your Side and Wigs and Wishes. Jason is now a member of the board of directors for FABYS and also a member of the management team at the Martino Cartier Salon in Washington Township, where he is able to work on the day to day requirements for the charity and still be actively involved in the hair industry.


Lisa Lacovara
Lisa Lacovara

Lisa is a long term personal friend and previous business partner in the Martino Cartier, Cherry Hill Salon and has been a Friends Are By Your Side Volunteer and Board Member from very early on.  Lisa has a B.S.B from Rowan University and many years of experience in Management, Human Resource Mgt., Credit/Collections, Marketing & Business Development.  That, along with her strong dedication to helping others and community outreach, has been a huge asset to ensuring that each event has been as successful as it has been.


John Levitan
John Levitan

The newest board member, John Levitan has been an instrumental part of making the “wishes” part of Wigs and Wishes come true. John is currently a managing member of the Medical Specialties Group in Pensacola, FL, and has an extensive background in Business Development as well as alternative energies. John is always there when Friends Are By Your Side needs him and his selfless giving has made it possible to bring unimaginable joy to the children who are able to have their wishes granted and as well as making it possible for Friends Are By Your Side to do what it does daily and assist women in need of a wig during their hardest time.